In interpreting and predicting the most contemporary jewelry trends and continuing to meet the approval of a consumer who is increasingly attentive to the constant changes, increasingly projecting a value of image and originality as social recognition, DonnaOro launches a new elegant advertising campaign.
Effective, versatile, and cross-cutting planning that touches all different communication channels to strengthen and renew the link between brand recognition and its consequent reliability, all the way to simultaneous customer identification with the historic brand.